<\/span><\/h2>\n\u00ab\u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634\u00bb (Sales Engineering) \u062f\u0631 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u06cc\u0639\u0646\u06cc \u0637\u0631\u0627\u062d\u06cc\u0650 \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645\u0650 \u0645\u0646\u0638\u0645\u060c \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u0648 \u0642\u0627\u0628\u0644 \u062a\u06a9\u0631\u0627\u0631 \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0632 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0627\u0648\u0644\u06cc\u0647 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644 \u062a\u0627 \u062e\u0631\u06cc\u062f \u0648 \u062d\u062a\u06cc \u062a\u06a9\u0631\u0627\u0631 \u062e\u0631\u06cc\u062f \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0641\u0642\u0637 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u06cc\u06a9 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0641\u0646\u06cc \u06cc\u0627 \u0645\u0647\u0646\u062f\u0633\u200c\u0641\u0631\u0648\u0634 \u0646\u06cc\u0633\u062a \u2014 \u0628\u0644\u06a9\u0647 \u062f\u0631\u0628\u0627\u0631\u0647\u0654 \u0637\u0631\u0627\u062d\u06cc\u0650 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0648 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0627\u0633\u062a \u062a\u0627 \u0641\u0631\u0648\u0634 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u06cc\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0648 \u0645\u0642\u06cc\u0627\u0633\u200c\u067e\u0630\u06cc\u0631 \u0634\u0648\u062f.<\/p>\n
\u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0641\u0636\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u06a9\u0633\u06cc \u06a9\u0647 \u00ab\u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u06a9\u0646\u062f<\/strong>\u00bb \u0648 \u06a9\u0633\u06cc \u06a9\u0647 \u00ab\u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634<\/strong>\u00bb \u062f\u0627\u0631\u062f\u060c \u0645\u062b\u0644 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u067e\u0631\u062a\u0627\u0628 \u0622\u062a\u0634\u200c\u0628\u0627\u0632\u06cc \u0648 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0633\u0627\u0646\u062a\u0631\u0641\u06cc\u0648\u0698\u0650 \u062f\u0631\u0622\u0645\u062f \u0627\u0633\u062a: \u0627\u0648\u0644\u06cc \u0634\u0627\u06cc\u062f \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u062c\u0630\u0627\u0628 \u0628\u0627\u0634\u062f\u060c \u062f\u0648\u0645\u06cc \u0646\u062a\u06cc\u062c\u0647\u200c\u06cc \u0642\u0627\u0628\u0644 \u0627\u062a\u06a9\u0627 \u0648 \u067e\u06cc\u0648\u0633\u062a\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n\u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0631\u0627 \u0622\u0632\u0645\u0648\u0646 \u0648 \u062e\u0637\u0627 \u06a9\u0631\u062f\u0646\u062f: \u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u062a\u0639\u062f\u062f\u060c \u0637\u0631\u0627\u062d\u06cc \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0648… \u0627\u0645\u0627 \u0627\u063a\u0644\u0628 \u0646\u062a\u06cc\u062c\u0647 \u0646\u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f. \u0645\u0642\u0627\u0644\u0647\u0654 \u062d\u0627\u0636\u0631 \u0628\u0631\u0627\u06cc \u062d\u0644 \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u2014 \u0647\u0645 \u0622\u0645\u0648\u0632\u0634 \u0627\u0633\u062a\u060c \u0647\u0645 \u0646\u0642\u0634\u0647\u0654 \u0631\u0627\u0647 \u0627\u062c\u0631\u0627\u06cc\u06cc\u060c \u0648 \u0647\u0645 \u0645\u0639\u0631\u0641\u06cc \u0631\u0627\u0647\u200c\u062d\u0644\u0650 \u0639\u0645\u0644\u06cc.<\/p>\n
<\/span>\u062a\u0641\u0627\u0648\u062a \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u0628\u0627 \u0641\u0631\u0648\u0634 \u0633\u0646\u062a\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/h2>\n<\/span>\u0641\u0631\u0648\u0634 \u0633\u0646\u062a\u06cc<\/span><\/h3>\n\u063a\u0627\u0644\u0628\u0627\u064b \u0631\u0627\u0628\u0637\u0647\u200c\u0645\u062d\u0648\u0631 \u0648 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0645\u0630\u0627\u06a9\u0631\u0647\u0654 \u0641\u0631\u062f\u06cc \u0627\u0633\u062a.<\/p>\n
\u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 \u06cc\u06a9 \u06cc\u0627 \u0686\u0646\u062f \u0641\u0631\u0648\u0634\u0646\u062f\u0647\u0654 \u062e\u0628\u0631\u0647 \u06a9\u0647 \u062f\u0627\u0646\u0634 \u0636\u0645\u0646\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n
\u0645\u0642\u06cc\u0627\u0633\u200c\u067e\u0630\u06cc\u0631\u06cc \u067e\u0627\u06cc\u06cc\u0646\u06cc \u062f\u0627\u0631\u062f \u0648 \u062e\u0631\u0648\u062c\u06cc\u200c\u0627\u0634 \u0627\u063a\u0644\u0628 \u063a\u06cc\u0631\u0642\u0627\u0628\u0644 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0627\u0633\u062a.<\/p>\n
\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 (\u0628\u0647\u200c\u062a\u0646\u0647\u0627\u06cc\u06cc)<\/p>\n
\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062c\u0630\u0628\u0650 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0622\u06af\u0627\u0647\u06cc \u0627\u0633\u062a.<\/p>\n
\u0627\u06af\u0631 \u0628\u062f\u0648\u0646 \u0641\u0631\u0627\u06cc\u0646\u062f \u0641\u0631\u0648\u0634\u0650 \u0645\u0646\u0638\u0645 \u0628\u0627\u0634\u062f\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9\u0650 \u0632\u06cc\u0627\u062f\u06cc \u0645\u06cc\u200c\u0622\u0648\u0631\u062f \u06a9\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u2014 \u06cc\u0639\u0646\u06cc \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0647\u062f\u0631 \u0645\u06cc\u200c\u0631\u0648\u0646\u062f.<\/p>\n
<\/span>\u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634<\/span><\/h3>\n\u062a\u0644\u0641\u06cc\u0642\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0641\u0631\u0648\u0634.<\/p>\n
\u0647\u062f\u0641: \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u0648\u0627\u0636\u062d \u0648 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e \u062a\u0627 \u0628\u0633\u062a\u0647 \u0634\u062f\u0646 \u0645\u0639\u0627\u0645\u0644\u0647 \u0648 \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc.<\/p>\n
\u062a\u0641\u0627\u0648\u062a \u06a9\u0644\u06cc\u062f\u06cc: \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u00ab\u0686\u0631\u0627 \u0648 \u0686\u06af\u0648\u0646\u0647\u00bb \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u06cc\u062f \u0631\u062e \u062f\u0647\u062f \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0646\u0647 \u0641\u0642\u0637 \u00ab\u0686\u0642\u062f\u0631 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u06cc\u0627\u0648\u0631\u06cc\u0645\u00bb.<\/p>\n
<\/span>\u0627\u062c\u0632\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u2014 \u0686\u0647 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0628\u0627\u06cc\u062f \u0633\u0627\u062e\u062a\u0647 \u0634\u0648\u0646\u062f\u061f<\/span><\/h2>\n<\/span>1. \u0646\u0642\u0634\u0647\u0654 \u0645\u0633\u06cc\u0631 \u0645\u0634\u062a\u0631\u06cc (Customer Journey \/ Funnel)<\/span><\/h3>\n\u06cc\u06a9 \u0646\u0642\u0634\u0647\u0654 \u0648\u0627\u0636\u062d \u0627\u0632 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631\u0628\u0631: \u0634\u0646\u0627\u062e\u062a \u2192 \u0639\u0644\u0627\u0642\u0647 \u2192 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u2192 \u062a\u0635\u0645\u06cc\u0645 \u2192 \u062e\u0631\u06cc\u062f \u2192 \u067e\u0633 \u0627\u0632 \u062e\u0631\u06cc\u062f. \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u067e\u06cc\u0627\u0645 \u0648 \u0645\u062a\u0631\u06cc\u06a9 \u0645\u062e\u0635\u0648\u0635 \u0628\u0647 \u062e\u0648\u062f \u0627\u0633\u062a.<\/p>\n
<\/span>2. \u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e (Lead Generation)<\/span><\/h3>\n\u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 SEO\u060c \u0645\u062d\u062a\u0648\u0627\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc\u060c \u0648\u0628\u06cc\u0646\u0627\u0631\u0647\u0627\u060c \u0647\u0645\u06a9\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc B2B \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc. \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0628\u0648\u0645\u06cc \u0648 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645 (\u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062d\u0631\u06cc\u0645 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627).<\/p>\n
<\/span>3. \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0633\u0631\u0646\u062e (Lead Scoring)<\/span><\/h3>\n\u0633\u0631\u0646\u062e\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062f\u0645\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9 (\u0645\u062b\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u0654 \u0634\u0631\u06a9\u062a\u060c \u0635\u0646\u0639\u062a) \u0648 \u0631\u0641\u062a\u0627\u0631 (\u0628\u0627\u0632\u062f\u06cc\u062f \u0635\u0641\u062d\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u0634\u0631\u06a9\u062a \u062f\u0631 \u0648\u0628\u06cc\u0646\u0627\u0631) \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u06a9\u0646. \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0631\u0648\u06cc \u0633\u0631\u0646\u062e\u200c\u0647\u0627\u06cc \u0628\u0627 \u0627\u062d\u062a\u0645\u0627\u0644 \u0628\u0627\u0644\u0627\u062a\u0631 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u062f \u0648 \u0645\u0646\u0627\u0628\u0639 \u0647\u062f\u0631 \u0646\u0631\u0648\u062f. \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc\u0650 \u0633\u0631\u0646\u062e \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u0627\u06cc\u0647\u200c\u0647\u0627\u06cc ROI \u062f\u0631 \u0641\u0631\u0648\u0634 \u0627\u0633\u062a.<\/p>\n
<\/span>4. \u067e\u0631\u0648\u0631\u0634 \u0633\u0631\u0646\u062e (Lead Nurturing)<\/span><\/h3>\n\u062c\u0631\u06cc\u0627\u0646\u200c\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc\u060c \u062f\u0645\u0648\u0647\u0627\u06cc \u0636\u0628\u0637\u200c\u0634\u062f\u0647 \u0648 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0633\u0631\u0646\u062e \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647 \u0633\u0637\u062d \u062e\u0631\u06cc\u062f \u0628\u0631\u0633\u062f. \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0627\u062b\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u0631\u062f.<\/p>\n
<\/span>5. \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0631\u0635\u062a \u0641\u0631\u0648\u0634 (Opportunity Management)<\/span><\/h3>\n\u062b\u0628\u062a\u060c \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0645\u0627\u0645 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062a\u0627 \u0632\u0645\u0627\u0646 \u0628\u0633\u062a\u0647 \u0634\u062f\u0646 \u0645\u0639\u0627\u0645\u0644\u0647 \u062f\u0631 CRM \u0648 \u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc.<\/p>\n
<\/span>6. \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0641\u0631\u0648\u0634 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647<\/span><\/h3>\n\u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc KPI\u0647\u0627 (\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647\u060c \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0632\u0645\u0627\u0646 \u0628\u0633\u062a\u0646\u060c \u0646\u0631\u062e \u0631\u06cc\u0632\u0634)\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0641\u0631\u0648\u0634 \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0631\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06af\u0631\u0641\u062a.<\/p>\n
<\/span>7. \u067e\u0633 \u0627\u0632 \u0641\u0631\u0648\u0634 (Retention \/ Upsell \/ Cross-sell)<\/span><\/h3>\n\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc \u0627\u0631\u0632\u0627\u0646\u200c\u062a\u0631\u06cc\u0646 \u0645\u0646\u0628\u0639 \u062f\u0631\u0622\u0645\u062f \u0647\u0633\u062a\u0646\u062f. \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0648 \u0627\u0631\u062a\u0642\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0631\u0648\u0632 \u0627\u0648\u0644 \u0637\u0631\u0627\u062d\u06cc \u0634\u0648\u0646\u062f.<\/p>\n
<\/span>\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0645\u0648\u0627\u0646\u0639 \u0627\u062c\u0631\u0627\u06cc \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 (\u0648 \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc)<\/span><\/h2>\n<\/span>\u0686\u0627\u0644\u0634: \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u0650 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0648 \u062a\u062d\u0631\u06cc\u0645\u200c\u0647\u0627<\/span><\/h3>\n\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u06cc\u0627 \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0634\u0648\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u06cc\u0627 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u0646\u062f. \u0631\u0627\u0647\u06a9\u0627\u0631: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0631\u06a9\u06cc\u0628 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc\u0650 \u0645\u0639\u062a\u0628\u0631 (CRM \u0627\u06cc\u0631\u0627\u0646\u06cc\u060c \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646\u0650 \u0628\u0648\u0645\u06cc) \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u06a9\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc\u200c\u0634\u0627\u0646 \u0627\u0645\u06a9\u0627\u0646\u200c\u067e\u0630\u06cc\u0631 \u0627\u0633\u062a. \u0641\u0647\u0631\u0633\u062a\u06cc \u0627\u0632 CRM\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f: \u062f\u06cc\u062f\u0627\u0631\u060c \u062f\u0627\u0646\u0627\u067e\u0631\u062f\u0627\u0632\u060c \u0627\u0648\u062c \u0648… \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u0646\u0627\u0633\u0628\u06cc \u0628\u0627\u0634\u0646\u062f.<\/p>\n
<\/span>\u0686\u0627\u0644\u0634: \u0636\u0639\u0641 \u06a9\u06cc\u0641\u06cc\u062a\u0650 \u062f\u0627\u062f\u0647 \u0648 \u067e\u0631\u0627\u06a9\u0646\u062f\u06af\u06cc \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627<\/span><\/h3>\n\u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u067e\u0631\u0627\u06a9\u0646\u062f\u0647\u200c\u0627\u0646\u062f. \u0631\u0627\u0647\u06a9\u0627\u0631: \u062a\u0639\u0631\u06cc\u0641 \u06cc\u06a9 \u0645\u0646\u0628\u0639\u0650 \u0631\u0627\u0633\u062a\u06cc\u0646\u0650 \u062f\u0627\u062f\u0647 (Single Source of Truth) \u0645\u062b\u0644 \u06cc\u06a9 CRM \u0645\u0631\u06a9\u0632\u06cc \u0648 \u062d\u0635\u0648\u0644 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0650 \u062b\u0628\u062a \u062f\u06cc\u062a\u0627.<\/p>\n
<\/span>\u0686\u0627\u0644\u0634: \u0645\u0642\u0627\u0648\u0645\u062a \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631<\/span><\/h3>\n\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0631\u0627\u062d\u062a\u200c\u0627\u0646\u062f \u0648 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0648 KPI \u0647\u0631\u0627\u0633 \u062f\u0627\u0631\u0646\u062f. \u0631\u0627\u0647\u06a9\u0627\u0631: \u0622\u0645\u0648\u0632\u0634 \u062a\u062f\u0631\u06cc\u062c\u06cc\u060c \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc\u0650 \u067e\u0631\u0648\u0698\u0647\u0654 \u067e\u0627\u06cc\u0644\u0648\u062a \u0648 \u0646\u0645\u0627\u06cc\u0634 \u0646\u062a\u0627\u06cc\u062c \u0645\u0644\u0645\u0648\u0633 \u062f\u0631 \u0645\u0642\u0627\u0637\u0639 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a.<\/p>\n
<\/span>\u0686\u0627\u0644\u0634: \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0627\u0644\u0627 \u0648 \u0631\u06cc\u0633\u06a9 \u0634\u06a9\u0633\u062a<\/span><\/h3>\n\u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u06cc\u0631\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0644\u0627 \u0628\u0627\u0634\u062f. \u0631\u0627\u0647\u06a9\u0627\u0631: \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u0628\u0647\u0628\u0648\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f\u060c \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0633\u0631\u0646\u062e \u0648 \u067e\u0631\u0648\u0631\u0634 \u067e\u06cc\u0634 \u0627\u0632 \u0627\u0631\u0633\u0627\u0644 \u0633\u0631\u0646\u062e \u0628\u0647 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u062a\u0627 \u0647\u0632\u06cc\u0646\u0647\u0654 \u062c\u0630\u0628 \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0628\u062f.<\/p>\n
<\/span>\u0627\u0632 \u0635\u0641\u0631 \u062a\u0627 \u0635\u062f: \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0639\u0645\u0644\u06cc \u0648 \u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646<\/span><\/h2>\n\u0627\u06cc\u0646 \u0628\u062e\u0634 \u0639\u0645\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0642\u0633\u0645\u062a \u0645\u0642\u0627\u0644\u0647 \u0627\u0633\u062a \u2014 \u0642\u062f\u0645\u200c\u0628\u0647\u200c\u0642\u062f\u0645 \u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a:<\/p>\n
<\/span>\u06af\u0627\u0645 1 \u2014 \u062a\u062d\u0644\u06cc\u0644 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc (Audit)<\/span><\/h3>\n\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06f6 \u062a\u0627 \u06f1\u06f2 \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647.<\/p>\n
\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u0636\u0639\u0641: \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0622\u0648\u0631\u062f\u0646\u062f \u0648\u0644\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0646\u06a9\u0631\u062f\u0646\u062f\u061f \u06a9\u062c\u0627 \u0641\u0631\u0648\u0634 \u0644\u06cc\u0632 \u062e\u0648\u0631\u062f\u061f<\/p>\n
\u062e\u0631\u0648\u062c\u06cc: \u06cc\u06a9 \u06af\u0632\u0627\u0631\u0634 \u00ab\u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc\u00bb \u0628\u0627 \u0644\u06cc\u0633\u062a\u0650 \u0645\u0634\u06a9\u0644\u0627\u062a \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u062f\u0627\u0631.<\/p>\n
<\/span>\u06af\u0627\u0645 2 \u2014 \u062a\u0639\u0631\u06cc\u0641 \u0627\u0647\u062f\u0627\u0641 \u0648 KPI\u0647\u0627<\/span><\/h3>\n\u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a (\u06f3 \u0645\u0627\u0647\u0647): \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0647\u0631 \u0644\u06cc\u062f \u06f2\u06f0\u066a\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0642\u06cc\u0641 \u06f1\u06f5\u066a.<\/p>\n
\u0627\u0647\u062f\u0627\u0641 \u0645\u06cc\u0627\u0646\u200c\u0645\u062f\u062a \u0648 \u0628\u0644\u0646\u062f\u0645\u062f\u062a: \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u0646\u06af\u0647\u062f\u0627\u0631\u06cc\u060c \u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646 \u0641\u0631\u0648\u0634 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 ARPU.<\/p>\n
<\/span>\u06af\u0627\u0645 3 \u2014 \u0637\u0631\u0627\u062d\u06cc \u0645\u062f\u0644 \u0641\u0631\u0648\u0634 \u0648 \u0642\u06cc\u0641\u0650 \u0633\u0641\u0627\u0631\u0634\u06cc<\/span><\/h3>\n\u062a\u0639\u0631\u06cc\u0641 \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0634\u0645\u0627 (\u0645\u062b\u0644\u0627\u064b: \u0628\u0627\u0632\u062f\u06cc\u062f \u2192 \u062a\u0639\u0627\u0645\u0644 \u0627\u0648\u0644\u06cc\u0647 \u2192 \u062f\u0645\u0648\u06cc \u0645\u062d\u0635\u0648\u0644 \u2192 \u067e\u06cc\u0634\u200c\u0641\u0627\u06a9\u062a\u0648\u0631 \u2192 \u0628\u0633\u062a\u0646 \u0642\u0631\u0627\u0631\u062f\u0627\u062f).<\/p>\n
\u062a\u0639\u06cc\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0639\u0628\u0648\u0631 \u0627\u0632 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 (\u0645\u062b\u0644\u0627\u064b: \u0628\u0631\u0627\u06cc \u0631\u0641\u062a\u0646 \u0627\u0632 \u062a\u0639\u0627\u0645\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0628\u0647 \u062f\u0645\u0648\u060c \u0633\u0631\u0646\u062e \u0628\u0627\u06cc\u062f X \u0635\u0641\u062d\u0647 \u0627\u0632 \u0633\u0627\u06cc\u062a \u0631\u0627 \u062f\u06cc\u062f\u0647 \u06cc\u0627 \u0641\u0631\u0645 Y \u0631\u0627 \u067e\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u062f).<\/p>\n
<\/span>\u06af\u0627\u0645 4 \u2014 \u0627\u0646\u062a\u062e\u0627\u0628 \u0627\u0628\u0632\u0627\u0631 (\u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646)<\/span><\/h3>\nCRM: \u0627\u06af\u0631 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0641\u0627\u0631\u0633\u06cc \u0648 \u0642\u06cc\u0645\u062a \u0645\u0646\u0627\u0633\u0628 \u062f\u0627\u0631\u06cc\u062f\u060c CRM\u0647\u0627\u06cc \u0645\u062a\u0646\u0648\u0639\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0635\u0648\u0631\u062a \u0639\u062f\u0645 \u0627\u0634\u0646\u0627\u06cc\u06cc \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u062a\u06cc\u0645 \u0633\u0627\u062f\u06cc\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n
\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0627\u06cc\u0645\u06cc\u0644\/\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af: \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0648\u0645\u06cc \u0648 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc (\u062f\u0631 \u0635\u0648\u0631\u062a \u0627\u0645\u06a9\u0627\u0646 \u062f\u0633\u062a\u0631\u0633\u06cc) \u0631\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n
\u0627\u0628\u0632\u0627\u0631 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u06af\u0632\u0627\u0631\u0634: Google Analytics\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0648\u0645\u06cc \u06af\u0632\u0627\u0631\u0634\u200c\u062f\u0647\u06cc \u0648 \u062f\u0627\u0634\u0628\u0648\u0631\u062f.<\/p>\n
\u0646\u06a9\u062a\u0647\u0654 \u0645\u0647\u0645: \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0627\u062a\u0635\u0627\u0644\u0650 \u062f\u0648\u0637\u0631\u0641\u0647 \u0628\u06cc\u0646 CRM \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\/\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646.<\/p>\n
<\/span>\u06af\u0627\u0645 5 \u2014 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0633\u0631\u0646\u062e\u200c\u0647\u0627<\/span><\/h3>\n\u062a\u0639\u0631\u06cc\u0641 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0631\u0641\u062a\u0627\u0631+\u062f\u0650\u0645\u0648\u06af\u0631\u0627\u0641\u06cc.<\/p>\n
\u062a\u0639\u06cc\u06cc\u0646 \u0622\u0633\u062a\u0627\u0646\u0647\u0654 \u0627\u0631\u0633\u0627\u0644 \u0628\u0647 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 (\u0645\u062b\u0644\u0627\u064b \u0633\u0631\u0646\u062e \u0628\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u2265 60).<\/p>\n
\u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0631\u0648\u06cc \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0628\u06af\u0630\u0627\u0631\u062f \u0648 \u0628\u0627\u0632\u062f\u0647\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0631\u0648\u062f.<\/p>\n
<\/span>\u06af\u0627\u0645 6 \u2014 \u0633\u0627\u062e\u062a \u062c\u0631\u06cc\u0627\u0646\u200c\u0647\u0627\u06cc \u067e\u0631\u0648\u0631\u0634 \u0633\u0631\u0646\u062e (Nurturing Flows)<\/span><\/h3>\n\u0628\u0631\u0627\u06cc \u0647\u0631 \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646: \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u2192 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0631\u0642\u0628\u0627 \u2192 \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u2192 \u062f\u0639\u0648\u062a \u0628\u0647 \u062f\u0645\u0648\u06cc \u0645\u062d\u0635\u0648\u0644.<\/p>\n
\u0627\u0632 \u0627\u06cc\u0645\u06cc\u0644\u060c \u067e\u06cc\u0627\u0645\u06a9\u060c \u0648\u0627\u062a\u0633\u200c\u0627\u067e (\u0627\u06af\u0631 \u0645\u0646\u0627\u0633\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a \u0627\u0633\u062a) \u0648 \u0648\u0628\u06cc\u0646\u0627\u0631\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646.<\/p>\n
<\/span>\u06af\u0627\u0645 7 \u2014 \u0627\u062c\u0631\u0627\u06cc \u067e\u0627\u06cc\u0644\u0648\u062a \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc<\/span><\/h3>\n\u067e\u0627\u06cc\u0644\u0648\u062a \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u062e\u0634 \u06a9\u0648\u0686\u06a9 (\u0645\u062b\u0644\u0627\u064b \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u06cc\u06a9 \u0645\u0646\u0637\u0642\u0647\u0654 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc) \u0627\u062c\u0631\u0627 \u06a9\u0646.<\/p>\n
\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0647\u0641\u062a\u0647\u200c\u0628\u0647\u200c\u0647\u0641\u062a\u0647 \u067e\u0627\u06cc\u0634 \u06a9\u0646 \u0648 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0631\u0627 \u062b\u0628\u062a \u06a9\u0646.<\/p>\n
<\/span>\u06af\u0627\u0645 8 \u2014 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0648 \u0645\u0642\u06cc\u0627\u0633\u200c\u062f\u0647\u06cc<\/span><\/h3>\n\u0628\u0631\u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646: \u0686\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f\u061f \u06a9\u062f\u0627\u0645 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062c\u0627 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f\u061f<\/p>\n
\u067e\u0633 \u0627\u0632 \u0627\u062b\u0628\u0627\u062a \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u062f\u0631 \u067e\u0627\u06cc\u0644\u0648\u062a\u060c \u0645\u0642\u06cc\u0627\u0633\u200c\u062f\u0647\u06cc \u0631\u0627 \u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u0647.<\/p>\n
<\/span>\u0646\u06a9\u0627\u062a \u0637\u0644\u0627\u06cc\u06cc \u0648 \u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc (\u0632\u0628\u0627\u0646\u0650 \u0633\u0627\u062f\u0647\u060c \u0642\u0627\u0628\u0644 \u0627\u062c\u0631\u0627 \u0641\u0631\u062f\u06cc)<\/span><\/h2>\n\n- \u0642\u0627\u0646\u0648\u0646 \u06f7-\u06f3-\u06f0.\u06f5: \u0628\u0631\u0627\u06cc \u0647\u0631 \u06f1\u06f0 \u0647\u0632\u0627\u0631 \u062a\u0648\u0645\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u062d\u062f\u0627\u0642\u0644 \u06f7\u06f0\u066a \u0627\u0632 \u062a\u0644\u0627\u0634 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0642\u06cc\u0641 \u0648 \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0635\u0631\u0641 \u0634\u0648\u062f\u060c \u06f3\u06f0\u066a \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0648 \u06f0.\u06f5 (\u0646\u0635\u0641) \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0622\u0632\u0645\u0627\u06cc\u0634 A\/B \u0647\u0632\u06cc\u0646\u0647 \u0634\u0648\u062f \u2014 (\u0642\u0627\u0639\u062f\u0647\u0654 \u0630\u0647\u0646\u06cc\u060c \u0646\u0647 \u0641\u0631\u0645\u0648\u0644 \u062f\u0642\u06cc\u0642).<\/li>\n
- \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646\u0650 \u06a9\u0648\u0686\u06a9 \u0634\u0631\u0648\u0639 \u06a9\u0646: \u06cc\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u0634\u200c\u0622\u0645\u062f\u06af\u0648\u06cc\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 + \u06cc\u06a9 \u062f\u0645\u0648 \u0636\u0628\u0637\u200c\u0634\u062f\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0633\u0631\u06cc\u0639\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u062f.<\/li>\n
- \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u067e\u0627\u06a9 \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u06a9\u0646: \u0634\u0645\u0627\u0631\u0647\u200c\u0647\u0627\u060c \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627 \u0648 \u0646\u0627\u0645 \u0634\u0631\u06a9\u062a \u0631\u0627 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u06a9\u0646 \u062a\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0648 \u062a\u062e\u0635\u06cc\u0635\u0650 \u0645\u0633\u0626\u0648\u0644 \u0633\u0627\u062f\u0647 \u0634\u0648\u062f.<\/li>\n
- \u0641\u0648\u06a9\u0648\u0633 \u0631\u0648\u06cc \u06f2\u06f0\u066a \u062a\u0644\u0627\u0634 \u06a9\u0647 \u06f8\u06f0\u066a \u0646\u062a\u06cc\u062c\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f: \u06f2-\u06f3 \u06a9\u0627\u0646\u0627\u0644\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0633\u0631\u0646\u062e \u06a9\u06cc\u0641\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u061b \u0647\u0645\u0647\u200c\u0686\u06cc\u0632 \u0631\u0627 \u0647\u0645\u200c\u0632\u0645\u0627\u0646 \u0627\u0645\u062a\u062d\u0627\u0646 \u0646\u06a9\u0646.<\/li>\n
- \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0647\u0641\u062a\u06af\u06cc: \u06cc\u06a9 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0633\u0627\u062f\u0647 \u0628\u0627 \u06f5 KPI (\u0646\u0631\u062e \u062c\u0630\u0628\u060c \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0642\u06cc\u0641\u060c \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0637\u0648\u0644 \u0641\u0631\u0648\u0634\u060c \u0646\u0631\u062e \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631\u06af\u0634\u062a\u06cc) \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634.<\/li>\n<\/ul>\n
<\/span>\u0645\u0637\u0627\u0644\u0639\u0647\u0654 \u0645\u0648\u0631\u062f\u06cc \u2014 \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627\u06cc \u062a\u06cc\u0645 \u0633\u0627\u062f\u06cc\u0645\u0627 (\u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u062f\u0631\u0633\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u062e\u062a\u0647\u200c\u0634\u062f\u0647)<\/span><\/h2>\n\u062a\u0648\u0636\u06cc\u062d \u0645\u0647\u0645: \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0631\u06af\u0631\u0641\u062a\u0647 \u0627\u0632 \u062a\u062c\u0631\u0628\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0648\u0698\u0647\u200c\u0627\u06cc \u062a\u06cc\u0645 \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634\u0650 \u0633\u0627\u062f\u06cc\u0645\u0627 \u0647\u0633\u062a\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u062d\u0641\u0638 \u0645\u062d\u0631\u0645\u0627\u0646\u06af\u06cc \u0646\u0627\u0645 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0642\u06cc\u0642\u0627\u064b \u0646\u0627\u0645 \u0634\u0631\u06a9\u062a \u0630\u06a9\u0631 \u0646\u0634\u062f\u0647 \u2014 \u0627\u0645\u0627 \u0646\u062a\u0627\u06cc\u062c \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648\u0627\u0642\u0639\u06cc \u0648 \u0642\u0627\u0628\u0644 \u0627\u062a\u06a9\u0627 \u0647\u0633\u062a\u0646\u062f.<\/p>\n
<\/span>\u0646\u0645\u0648\u0646\u0647 \u06f1 \u2014 \u0634\u0631\u06a9\u062a B2B \u062e\u062f\u0645\u0627\u062a \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc<\/span><\/h3>\n\u0645\u0633\u0626\u0644\u0647: \u0647\u0632\u06cc\u0646\u0647\u0654 \u062c\u0630\u0628\u0650 \u0633\u0631\u0646\u062e \u0628\u0627\u0644\u0627\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0627\u0632 \u062f\u0645\u0648 \u0628\u0647 \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f5\u066a.
\n\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0633\u0627\u062f\u06cc\u0645\u0627:<\/p>\n
\u0637\u0631\u0627\u062d\u06cc \u0645\u062c\u062f\u062f \u0642\u06cc\u0641\u0650 \u0641\u0631\u0648\u0634 \u0648 \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u067e\u06cc\u0627\u0645 \u0627\u0631\u0632\u0634.<\/p>\n
\u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0633\u0631\u0646\u062e \u0648 \u062a\u0639\u06cc\u06cc\u0646 \u0622\u0633\u062a\u0627\u0646\u0647\u0654 \u0627\u0631\u0633\u0627\u0644 \u0628\u0647 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634.<\/p>\n
\u0622\u0645\u0648\u0632\u0634 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0631\u0648\u06cc \u0633\u0646\u0627\u0631\u06cc\u0648\u0647\u0627\u06cc \u0645\u06a9\u0627\u0644\u0645\u0647 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647.
\n\u0646\u062a\u06cc\u062c\u0647 (\u06f6 \u0645\u0627\u0647\u0647): \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0645\u0648 \u2192 \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0627\u0632 \u06f5\u066a \u0628\u0647 \u06f1\u06f8\u066a \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a\u060c \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0633\u0631\u0646\u062e \u06f3\u06f5\u066a \u06a9\u0627\u0647\u0634 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u060c \u0648 \u0632\u0645\u0627\u0646 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0628\u0633\u062a\u0646 \u0645\u0639\u0627\u0645\u0644\u0647 \u06f2\u06f5\u066a \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0641\u062a.<\/p>\n
<\/span>\u0646\u0645\u0648\u0646\u0647 \u06f2 \u2014 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u062a\u062e\u0635\u0635\u06cc \u0642\u0637\u0639\u0627\u062a \u0635\u0646\u0639\u062a\u06cc<\/span><\/h3>\n\u0645\u0633\u0626\u0644\u0647: \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u0633\u0627\u06cc\u062a \u0645\u06cc\u200c\u0622\u0645\u062f\u0646\u062f \u0627\u0645\u0627 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u06a9\u0645\u06cc\u0644 \u0633\u0641\u0627\u0631\u0634 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0646\u0631\u062e \u0631\u0647\u0627\u0633\u0627\u0632\u06cc \u0633\u0628\u062f \u0628\u0627\u0644\u0627 \u0628\u0648\u062f.
\n\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0633\u0627\u062f\u06cc\u0645\u0627:<\/p>\n
\u0628\u0627\u0632\u0637\u0631\u0627\u062d\u06cc \u0635\u0641\u062d\u0647\u0654 \u0645\u062d\u0635\u0648\u0644 \u0648 \u0633\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0633\u06cc\u0631 \u067e\u0631\u062f\u0627\u062e\u062a.<\/p>\n
\u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0686\u062a\u200c\u0628\u0627\u062a\u0650 \u067e\u06cc\u0634\u200c\u0641\u0631\u0648\u0634 \u0648 \u062c\u0631\u06cc\u0627\u0646\u200c\u0647\u0627\u06cc \u0646\u0648\u062a\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u0628\u0631\u0627\u06cc \u0633\u0628\u062f\u0647\u0627\u06cc \u0631\u0647\u0627\u0634\u062f\u0647.
\n\u0646\u062a\u06cc\u062c\u0647: \u0646\u0631\u062e \u062a\u06a9\u0645\u06cc\u0644 \u0633\u0641\u0627\u0631\u0634 \u06f1\u06f2\u066a \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a \u0648 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0633\u0641\u0627\u0631\u0634 (AOV) \u06f9\u066a \u0631\u0634\u062f \u06a9\u0631\u062f.<\/p>\n
(\u0627\u06af\u0631 \u062e\u0648\u0627\u0633\u062a\u06cc\u060c \u062a\u06cc\u0645 \u0633\u0627\u062f\u06cc\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u0627\u0631\u0627\u0626\u0647\u0654 \u0627\u0633\u0644\u0627\u06cc\u062f\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u06cc\u0633\u200c\u0647\u0627 \u0628\u0627 \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627 \u0648 KPI\u0647\u0627 \u0628\u0633\u0627\u0632\u0647 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0628\u0647 \u0647\u06cc\u0626\u062a\u200c\u0645\u062f\u06cc\u0631\u0647 \u0622\u0645\u0627\u062f\u0647\u200c \u0628\u0627\u0634\u0647.)<\/p>\n
<\/span>\u0645\u0639\u0645\u0627\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u0650 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc (\u0686\u0646\u062f \u0646\u06a9\u062a\u0647 \u062d\u06cc\u0627\u062a\u06cc)<\/span><\/h2>\nSingle Source of Truth: CRM \u0631\u0627 \u0645\u0631\u06a9\u0632 \u0639\u0645\u0644\u06cc\u0627\u062a \u06a9\u0646 \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u0686\u062a \u0631\u0627 \u0628\u0647 \u0622\u0646 \u0645\u062a\u0635\u0644 \u06a9\u0646.<\/p>\n
\u062a\u0639\u0631\u06cc\u0641 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc: \u0641\u0631\u0645\u062a\u0650 \u062a\u0644\u0641\u0646\u060c \u0627\u06cc\u0645\u06cc\u0644\u060c \u0686\u06af\u0648\u0646\u06af\u06cc \u062b\u0628\u062a \u0645\u0646\u0628\u0639 \u0633\u0631\u0646\u062e (UTM)\u060c \u0648 \u062a\u0639\u0631\u06cc\u0641 \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc.<\/p>\n
\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648 \u0648\u0628\u0647\u0648\u06a9\u200c\u0647\u0627: \u0628\u0631\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u0641\u0648\u0631\u06cc \u0644\u06cc\u062f\u0647\u0627\u06cc \u0628\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0628\u0627\u0644\u0627 \u0628\u0647 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0627\u0632 Webhook \u06cc\u0627 API \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646.<\/p>\n
\u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc: \u0645\u0637\u0627\u0628\u0642 \u0642\u0648\u0627\u0646\u06cc\u0646 \u062f\u0627\u062e\u0644\u06cc \u0648 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u060c \u0627\u0632 \u0630\u062e\u06cc\u0631\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062d\u0633\u0627\u0633 \u0645\u062d\u0627\u0641\u0638\u062a \u06a9\u0646.<\/p>\n
<\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 (FAQ) \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u0622\u0646\u0644\u0627\u06cc\u0646<\/span><\/h2>\n<\/span>\u0633\u0624\u0627\u0644 \u06f1 \u2014 \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u061f<\/strong><\/span><\/h3>\n\u062e\u06cc\u0631. \u0627\u0635\u0648\u0644 \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f\u061b \u062a\u0641\u0627\u0648\u062a \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u0648 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc\u0650 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u0633\u062a. \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0648\u0686\u06a9 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0686\u0646\u062f \u062c\u0631\u06cc\u0627\u0646 \u0627\u06cc\u0645\u06cc\u0644 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u06cc\u06a9 CRM \u0633\u0627\u062f\u0647 \u0634\u0631\u0648\u0639 \u06a9\u0646\u062f \u0648 \u0628\u0647\u200c\u062a\u062f\u0631\u06cc\u062c \u0633\u06cc\u0633\u062a\u0645 \u0631\u0627 \u0628\u0632\u0631\u06af \u06a9\u0646\u062f.<\/p>\n
<\/span>\u0633\u0624\u0627\u0644 \u06f2 \u2014 \u0686\u0642\u062f\u0631 \u0632\u0645\u0627\u0646 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u0627 \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u062c\u0648\u0627\u0628 \u0628\u062f\u0647\u062f\u061f<\/strong><\/span><\/h3>\n\u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0648\u0644\u06cc\u0646 \u0628\u0647\u0628\u0648\u062f\u0647\u0627\u06cc \u0642\u0627\u0628\u0644\u200c\u0645\u0634\u0627\u0647\u062f\u0647 \u062f\u0631 \u06f8 \u062a\u0627 \u06f1\u06f2 \u0647\u0641\u062a\u0647 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f (\u0628\u0633\u062a\u0647 \u0628\u0647 \u0633\u0631\u0639\u062a \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u06cc\u062a\u0627 \u0648 \u0627\u062c\u0631\u0627\u06cc \u067e\u0627\u06cc\u0644\u0648\u062a). \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u0646\u062a\u0627\u06cc\u062c \u067e\u0627\u06cc\u062f\u0627\u0631 \u0648 \u0645\u0642\u06cc\u0627\u0633\u200c\u062f\u0647\u06cc\u060c \u0646\u06af\u0627\u0647 \u06f6 \u062a\u0627 \u06f1\u06f2 \u0645\u0627\u0647\u0647 \u0645\u0646\u0637\u0642\u06cc\u200c\u062a\u0631 \u0627\u0633\u062a. (\u062a\u0648\u062c\u0647: \u0627\u06cc\u0646 \u0632\u0645\u0627\u0646\u200c\u0628\u0646\u062f\u06cc \u062a\u062c\u0631\u0628\u06cc \u0627\u0633\u062a \u0648 \u0628\u0633\u062a\u0647 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u062a\u0641\u0627\u0648\u062a \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.)<\/p>\n
<\/span>\u0633\u0624\u0627\u0644 \u06f3 \u2014 \u0686\u0647 \u0628\u0648\u062f\u062c\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a\u061f<\/strong><\/span><\/h3>\n\u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 \u0628\u0648\u062f\u062c\u0647\u200c\u0627\u06cc \u0645\u062a\u0639\u0627\u062f\u0644 (\u0645\u062b\u0644\u0627\u064b \u062a\u062e\u0635\u06cc\u0635 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0628\u0648\u062f\u062c\u0647\u0654 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0642\u06cc\u0641 \u0648 CRM) \u0648\u0627\u0631\u062f \u0634\u062f. \u0646\u06cc\u0627\u0632\u06cc \u0646\u06cc\u0633\u062a \u0627\u0632 \u0627\u0628\u062a\u062f\u0627 \u062a\u0645\u0627\u0645 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06af\u0631\u0627\u0646 \u0631\u0627 \u0628\u062e\u0631\u06cc\u061b \u067e\u0627\u06cc\u0644\u0648\u062a \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u0631\u0632\u0627\u0646 \u06cc\u0627 \u062d\u062a\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u062b\u0628\u0627\u062a\u0650 \u0645\u0641\u0647\u0648\u0645 \u0631\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f.<\/p>\n
<\/span>\u0633\u0624\u0627\u0644 \u06f4 \u2014 \u0686\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u061f<\/strong><\/span><\/h3>\nCRM\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc \u0645\u062b\u0644 \u062f\u06cc\u062f\u0627\u0631\u060c \u062f\u0627\u0646\u0627\u067e\u0631\u062f\u0627\u0632 \u0648 \u0627\u0648\u062c \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u0628 \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0647\u0633\u062a\u0646\u062f. \u0628\u0631\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0632 \u062a\u0631\u06a9\u06cc\u0628 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0648\u0645\u06cc \u0648 hub\u0647\u0627\u06cc \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u062f\u0631 \u0635\u0648\u0631\u062a \u0627\u0645\u06a9\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f.<\/p>\n
<\/span>\u0633\u0624\u0627\u0644 \u06f5 \u2014 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0633\u0631\u0646\u062e \u0648\u0627\u0642\u0639\u0627\u064b \u062a\u0627\u062b\u06cc\u0631 \u062f\u0627\u0631\u062f\u061f<\/strong><\/span><\/h3>\n\u0628\u0644\u0647. \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0631\u0648\u06cc \u0633\u0631\u0646\u062e\u200c\u0647\u0627\u06cc \u0628\u0627 \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0644\u0627 \u0628\u06af\u0630\u0627\u0631\u062f \u0648 \u0628\u0627\u0632\u062f\u0647\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u062f. \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0648 \u062a\u062c\u0631\u0628\u0647\u0654 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u062f\u0631\u0633\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f ROI \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u0642\u0627\u0628\u0644\u200c\u062a\u0648\u062c\u0647\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f.<\/p>\n
<\/span>\u0686\u0637\u0648\u0631 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645 \u0648 \u0686\u0631\u0627 \u0647\u0645\u06cc\u0646 \u0627\u0644\u0622\u0646 \u0627\u0642\u062f\u0627\u0645 \u06a9\u0646\u06cc\u061f<\/span><\/h2>\n\u0627\u06af\u0631 \u062a\u0627 \u0627\u0645\u0631\u0648\u0632 \u0647\u0632\u06cc\u0646\u0647\u0654 \u0632\u06cc\u0627\u062f\u06cc \u0635\u0631\u0641 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc \u0648\u0644\u06cc \u0646\u062a\u06cc\u062c\u0647 \u0646\u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u060c \u062f\u0644\u06cc\u0644\u0634 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0646\u062f\u0627\u0634\u062a\u0646\u0650 \u00ab\u0645\u0647\u0646\u062f\u0633\u06cc\u00bb \u062f\u0631 \u0641\u0631\u0648\u0634 \u0628\u0648\u062f\u0647 \u2014 \u06cc\u0639\u0646\u06cc \u0646\u062f\u0627\u0634\u062a\u0646\u0650 \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645 \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u060c \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u062f.<\/p>\n
\u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639\u0650 \u0641\u0648\u0631\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0650 \u0645\u0646 (\u0648 \u062a\u06cc\u0645 \u0633\u0627\u062f\u06cc\u0645\u0627) \u0627\u06cc\u0646 \u0633\u0647 \u06a9\u0627\u0631 \u0627\u0633\u062a:<\/p>\n
\n- \u06cc\u06a9 \u062c\u0644\u0633\u0647\u0654 \u062a\u0634\u062e\u06cc\u0635\u0650 \u0631\u0627\u06cc\u06af\u0627\u0646 30 \u062f\u0642\u06cc\u0642\u0647\u200c\u0627\u06cc \u0628\u0627 \u062a\u06cc\u0645 \u0633\u0627\u062f\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0641\u0648\u0631\u06cc\u0650 \u0642\u06cc\u0641 \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0641\u0639\u0644\u06cc.<\/li>\n
- \u0627\u062c\u0631\u0627\u06cc \u06cc\u06a9 \u067e\u0631\u0648\u0698\u0647\u0654 \u067e\u0627\u06cc\u0644\u0648\u062a \u06f3 \u0645\u0627\u0647\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627.<\/li>\n
- \u0627\u0631\u0627\u0626\u0647\u0654 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0647\u0641\u062a\u06af\u06cc \u0628\u0627 KPI\u0647\u0627\u06cc \u0645\u0644\u0645\u0648\u0633 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u0654 \u0639\u0645\u0644\u06cc \u06f6\u06f0 \u0631\u0648\u0632\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644.<\/li>\n<\/ol>\n
<\/span>\u0686\u0631\u0627 \u062a\u06cc\u0645 \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634\u0650 \u0633\u0627\u062f\u06cc\u0645\u0627<\/strong> \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f\u061f (\u062f\u0639\u0648\u062a \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 \u2014 \u067e\u0631\u0631\u0646\u06af \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645)<\/span><\/h2>\n\u0645\u0627 \u062f\u0631 \u0633\u0627\u062f\u06cc\u0645\u0627<\/strong> \u0631\u0648\u06cc \u00ab\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc\u0650 \u0645\u0644\u0645\u0648\u0633\u00bb \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u0627\u0631\u0627\u0626\u0647\u0654 \u06af\u0632\u0627\u0631\u0634 \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06a9\u0644\u06cc. \u0622\u0646\u0686\u0647 \u0645\u0627 \u0631\u0627 \u0645\u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p>\n\n- \u0631\u0648\u06cc\u06a9\u0631\u062f \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0648 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631:<\/strong> \u0627\u0632 \u0631\u0648\u0632 \u0627\u0648\u0644 \u06a9\u0627\u0631\u060c KPI\u0647\u0627 \u0648 \u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627 \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0647\u0631 \u0647\u0641\u062a\u0647 \u06af\u0632\u0627\u0631\u0634\u0650 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/li>\n
- \u062a\u062c\u0631\u0628\u0647\u0654 \u0645\u06cc\u062f\u0627\u0646\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646:<\/strong> \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u062a\u0627\u06a9\u062a\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0628\u0627 \u0648\u0627\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0648 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0633\u0631\u0648\u06cc\u0633\u200c\u0647\u0627\u06cc \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0647\u0645\u200c\u062e\u0648\u0627\u0646\u06cc \u062f\u0627\u0631\u062f<\/li>\n
- \u067e\u0627\u06cc\u0644\u062a \u0633\u0631\u06cc\u0639 \u0648 \u062a\u0636\u0645\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc:<\/strong> \u0645\u0627 \u067e\u0631\u0648\u0698\u0647 \u0631\u0627 \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u06a9\u0648\u0686\u06a9 \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0631\u06cc\u0633\u06a9 \u0631\u0627 \u06a9\u0645 \u0648 \u0634\u0648\u0627\u0647\u062f\u0650 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0632\u0648\u062f \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u06cc\u0645.<\/li>\n
- \u062a\u06cc\u0645 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634:<\/strong> \u0645\u0627 \u0646\u0647 \u0641\u0642\u0637 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0632\u0646 \u0647\u0633\u062a\u06cc\u0645 \u0648 \u0646\u0647 \u0641\u0642\u0637\u0650 \u0645\u0634\u0627\u0648\u0631\u061b \u062a\u06cc\u0645 \u0645\u0627 \u062a\u062c\u0631\u0628\u0647\u0654 \u0627\u062c\u0631\u0627\u060c \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0648 \u0645\u0630\u0627\u06a9\u0631\u0647\u0654 B2B \u0631\u0627 \u0628\u0627 \u0647\u0645 \u062a\u0631\u06a9\u06cc\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<\/ul>\n
\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f:<\/p>\n
\n- \u0647\u0632\u06cc\u0646\u0647\u0654 \u0647\u0631 \u0633\u0631\u0646\u062e \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u06cc\u062f\u060c<\/li>\n
- \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0642\u06cc\u0641 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u06cc\u062f\u060c<\/li>\n
- \u0632\u0645\u0627\u0646 \u0628\u0633\u062a\u0646 \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0631\u0627 \u06a9\u0648\u062a\u0627\u0647 \u06a9\u0646\u06cc\u062f\u060c<\/li>\n
- \u06cc\u0627 \u062f\u0631\u0622\u0645\u062f \u062a\u06a9\u0631\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f \u2014\u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u06cc\u06a9 \u067e\u06cc\u0627\u0645 \u0628\u0631\u0627\u06cc \u0645\u0627 \u0628\u0641\u0631\u0633\u062a\u06cc\u062f \u062a\u0627 \u06cc\u06a9 \u062c\u0644\u0633\u0647\u0654 \u062a\u0634\u062e\u06cc\u0635\u0650 \u0631\u0627\u06cc\u06af\u0627\u0646 \u06f6\u06f0 \u062f\u0642\u06cc\u0642\u0647\u200c\u0627\u06cc<\/strong> \u0628\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0634\u0627\u0648\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634\u0650 \u0633\u0627\u062f\u06cc\u0645\u0627 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0647\u0645\u0627\u0647\u0646\u06af \u06a9\u0646\u06cc\u0645.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
\u0627\u06af\u0631 \u062a\u0627 \u0627\u0645\u0631\u0648\u0632 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u06cc\u0644\u06cc\u0648\u0646\u200c\u0647\u0627 \u062a\u0648\u0645\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u06cc \u0648\u0644\u06cc \u0646\u062a\u06cc\u062c\u0647 \u0646\u06af\u0631\u0641\u062a\u06cc\u060c \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0631\u0627\u06cc \u062a\u0648 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647. \u0627\u06cc\u0646\u062c\u0627 \u0642\u0631\u0627\u0631 \u0646\u06cc\u0633\u062a \u06a9\u0644\u06cc \u062d\u0631\u0641 \u062a\u0626\u0648\u0631\u06cc \u0628\u0634\u0646\u0648\u06cc \u2014 \u0642\u062f\u0645\u200c\u0628\u0647\u200c\u0642\u062f\u0645 \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645 \u0639\u0645\u0644\u06cc\u060c \u0642\u0627\u0628\u0644 \u0627\u062c\u0631\u0627 \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0648 \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646\u06cc \u0628\u0647\u062a \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645. (\u0648 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627 \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc \u0686\u0637\u0648\u0631 \u062a\u06cc\u0645 \u0633\u0627\u062f\u06cc\u0645\u0627 […]<\/p>\n","protected":false},"author":21,"featured_media":3067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[25,31],"class_list":["post-3061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-25","tag-31"],"acf":[],"yoast_head":"\n
\u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0627 AI | \u0633\u0627\u062f\u06cc\u0645\u0627\u060c \u0633\u0627\u0645\u0627\u0646\u0647 \u0627\u0645\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/title>\n<meta name=\"description\" content=\"\u0627\u06af\u0631 \u062a\u0627 \u0627\u0645\u0631\u0648\u0632 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u06cc\u0644\u06cc\u0648\u0646\u200c\u0647\u0627 \u062a\u0648\u0645\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u06cc \u0648\u0644\u06cc \u0646\u062a\u06cc\u062c\u0647 \u0646\u06af\u0631\u0641\u062a\u06cc\u060c \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0631\u0627\u06cc \u062a\u0648 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647. | \u0633\u0627\u062f\u06cc\u0645\u0627\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sadima.ir\/sales-engineering\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0645\u0647\u0646\u062f\u0633\u06cc \u0641\u0631\u0648\u0634 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0627 AI | \u0633\u0627\u062f\u06cc\u0645\u0627\u060c \u0633\u0627\u0645\u0627\u0646\u0647 \u0627\u0645\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\" \/>\n<meta property=\"og:description\" content=\"\u0627\u06af\u0631 \u062a\u0627 \u0627\u0645\u0631\u0648\u0632 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 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\/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u067e\u0627\u0631\u0633\u0627 \u0645\u0641\u06cc\u062f\u06cc\u0627\u0646\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u067e\u0627\u0631\u0633\u0627 \u0645\u0641\u06cc\u062f\u06cc\u0627\u0646\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" 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